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Paul G. Patterson is an Emeritus Professor at the Business School of Marketing, University of New South Wales (UNSW), Sydney, Australia. Prior to his academic career, he held various management positions in marketing across telecommunications, banking, market research, the public sector, and an international marketing consultancy firm. He has served as a visiting professor at several universities including the University of Wollongong, University of Sydney (Graduate School of Management), Michigan State University in the USA, and various universities in Thailand and China. His research, teaching, and consulting interests focus on management marketing issues, particularly in service industries, examining elements such as the psychology of front-line service employees, service failure recovery, and the impacts of service robotics. His work has been published in leading journals including the Journal of the Academy of Marketing Science and the Journal of International Business Studies. He has received significant competitive research grants, and his contributions to marketing academia have been recognized with several awards, including the American Marketing Association’s Christopher Lovelock Award for Career Contribution to Service Science.
University of New South Wales • Sydney, Australia
Served in various marketing roles, focusing on management and research in service industries.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.