Professor Dr. Per Holmberg

Biography

Per Holmberg is a Professor at the University of Gothenburg specializing in the linguistic landscape and the semiotics of texts, particularly in relation to personal and professional communication. His research focuses on diverse textual assignments encountered by students, such as job advertisements and historical documents like Viking Age runestones. Holmberg is currently leading a project, Linguistic Landscape Runestones, funded by the Swedish Research Council, and has previously worked on various research projects involving the didactics of the Swedish language and the socio-semiotic analysis of texts. He teaches courses on text analysis, genres, and systemic functional linguistics, while also supervising PhD students in these areas. His work emphasizes the importance of understanding text structures and their implications in educational contexts. He has published extensively, with a range of articles and reports analyzing texts in relation to educational practices and language learning.

Research Interests

Experience