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Philip Alford is a Lecturer at the University of Southampton, specializing in digital marketing and technology adoption among small and medium-sized enterprises (SMEs). He holds a degree in Hospitality Management from the University of Ulster and a postgraduate qualification in Tourism Management from Strathclyde University. With extensive experience in both academia and the hospitality industry, Philip has worked in various sales and marketing roles before transitioning to education. Currently, he leads initiatives to assist SMEs with digital marketing strategies by engaging students in real-world projects, enhancing their learning experience with practical skills. His research focuses on the adaptation and implementation of marketing technology in the SME sector, collaborating with researchers in the UK and Australia to explore current practices and boost digital engagement. Philip has also served on the Board of Visit Wiltshire, providing insights on digital marketing within the tourism industry.
University of Southampton • Southampton, England
Teaching focuses on digital marketing planning and marketing technology adoption in the SME sector.