Marketing Technology Adoption Professors in Global

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Philip Alford
University of Southampton United Kingdom
marketing technology adoption
digital marketing
customer engagement
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Emma Slade
University of Bristol United Kingdom
technology adoption
digital marketing
digital technologies
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M. Rice
York University Canada
technology marketing
marketing
marketing communications
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Michael Metzger
University of Michigan United States of America
marketing
digital marketing
marketing management
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Andrew Stephen
University of Oxford United Kingdom
marketing
digital marketing
marketing effectiveness
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Linda Hollebeek
Umeå University Sweden
marketing
digital marketing
customer engagement
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Yoshinori Fujikawa
Yale University United States of America
marketing
technology strategy
online marketing
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Emilija Thomsen
Aarhus University Denmark
digital marketing
marketing communication
customer engagement
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Hendrik De
University of Amsterdam Netherlands
digital marketing
marketing management
consumer marketing
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Vijay Viswanathan
Northwestern University United States of America
digital marketing
marketing strategy
customer engagement
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Kasturi Rangan
Harvard Business School United States of America
marketing strategy
business marketing
social marketing
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Paolo Franco
Radboud University Netherlands
technology adoption
technology consumption
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Stefano Puntoni
University of Pennsylvania United States of America
technology adoption
marketing
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Ying Bao
University of Illinois United States of America
technology adoption
digital marketing
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Ko De Ruyter
King's College London United Kingdom
technology in marketing
marketing strategy
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Stefan Häfliger
ETH Zurich Switzerland
technology adoption
technology
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Kevin Zhu
University of California, San Diego United States of America
technology adoption
technology strategy
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Richard Carmichael
Imperial College London United Kingdom
technology adoption
consumer engagement
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Polymeros Chrysochou
Aarhus University Denmark
technology adoption
marketing communications
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Katrin Merfeld
Utrecht University Netherlands
technology in marketing
sustainability marketing
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Amin Sayedi
University of Washington United States of America
technology marketing
digital marketing
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