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Phyra Sok is an Associate Professor at Monash Business School. She completed her PhD in Marketing at the University of Tasmania. Her research focuses on the convergence of firm-side and customer-side theories and practices. She has published in numerous reputable journals including the Journal of Retailing, Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, and Tourism Management among others. Her primary research interests include Marketing Strategy, Employee Motivation, Service Innovation, and Ambidexterity. Additionally, she is interested in supervising students in areas aligned with her research interests, particularly employing quantitative methods and multi-level approaches through surveys. She is committed to teaching at Monash, particularly in the MKF3151 - Marketing Planning Strategy course. Over the recent five years, she has collaborated extensively on projects and publications across various countries, emphasizing the importance of her work in relation to UN Sustainable Development Goals.
Monash Business School • Melbourne, VIC, Australia
Teaching and research in Marketing.
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