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Polly completed her PhD in Marketing at the University of Essex as a recipient of the University of Essex Doctoral Scholarship. She holds Master's degrees in MSc Marketing Brand Management and MRes Management Organisation. Her research focuses on consumer behavior and consumer psychology, particularly investigating how consumers process visual stimuli and how these affective, cognitive, and behavioral experiences are provoked. Polly's research interests also extend to fluency and mental imagery, examining how these concepts influence consumer responses.
Southampton Business School • Southampton
Lecturer in Marketing, focusing on consumer behavior and consumer psychology.