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Rachel Pownall is a Professor of Finance at Maastricht University School of Business and Economics. Her research interests broadly cover the realm of understanding investor behaviour, with a particular focus on art markets as assets and emotional attachment. She is interested in behavioral issues related to emotions and psychology that influence individuals’ financial decision-making involving risk. This includes understanding the non-pecuniary benefits of investment, such as aesthetic, environmental, and emotional values, as well as how these factors influence aspects of status and relative well-being to impact investment decisions. Rachel is also interested in using neuroimaging techniques to measure brain activity, establishing the field of Neurofinance. Her passion for research stems from the belief that understanding how individuals make risky decisions while incorporating non-pecuniary returns in investment decision-making can help promote sustainable investment decisions for society in the future.
The School of Business and Economics (SBE) encompasses departments like Organization, Strategy, Entrepreneurship, Finance, and Economics.