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Roland Kassemeier is an Associate Professor at Warwick Business School, focusing on research in digital transformation and the sales function. His work examines multichannel and omnichannel selling from both managerial and academic perspectives, aiming to deliver impactful implications for researchers and practitioners alike. His research has been published in reputable journals such as the Journal of the Academy of Marketing Science and the International Journal of Research in Marketing. He earned his doctorate from the University of Bochum. Additionally, Roland was recognized with the IMU Research Practice Award from the University of Mannheim and received the Wolfgang-Ritter-Award for his dissertation. He is also the founder of the Sales Excellence Hub, a platform that aims to connect sales researchers with professionals in the field across the United Kingdom.
Warwick Business School operates through subject groups rather than traditional departments. GMAT/GRE is recommended but not mandatory for most MSc courses, though competitive for Finance.