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Ruhai Wu is an Associate Professor at the DeGroote School of Business, McMaster University. His research expertise encompasses industrial retail marketing strategies, pricing, advertising, channel relationships, customer relationship management, and digital platform management. Dr. Wu employs game-theoretic modeling and empirical analysis to examine the strategic behaviors of firms in these areas. His work contributes to a deeper understanding of how different marketing strategies affect consumer behavior and firm performance, and he is actively involved in scholarly works related to marketing and business strategies. As a dedicated educator, he also engages in teaching activities, sharing his knowledge with students at McMaster University.
Options include Thesis, Project, or Financial Mathematics (M-Phimac).