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Rushana Khusainova is a Senior Lecturer in Marketing at the University of Bristol. She specializes in regenerative marketing and the ethical use of generative artificial intelligence in education. Her passion lies in developing the skills necessary for effective teaching while focusing on sustainable consumption and student engagement. Rushana employs Self-Determination Theory to enhance motivation in learning environments, facilitating impactful workshops that empower academics in building their visibility on platforms like LinkedIn. She has published multiple works, including award-winning research on sales motivation, which earned the James M. Comer Award in 2018. Rushana's dedication extends to her role as a co-editor for a forthcoming book aimed at educating business school professors, as well as her involvement in various pedagogic research projects at the university.
University of Bristol • Bristol, ENG, GB
Teaching and researching in the field of marketing with a focus on regenerative practices and the integration of AI in educational settings.
Department of Physics research themes include Astrophysics, Materials and Devices, Particle Physics, and Quantum and Soft Matter.