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Sanam Akhavannasab is an Assistant Professor at Aalborg University Business School, specializing in Marketing and Consumer Behavior. She holds a Ph.D. in Business Administration from HEC Montreal, Canada, with a focus on marketing consumer behavior. Sanam's academic journey includes a BSc in Industrial Management and an MSc in International Marketing from the University of Tehran, Iran. Prior to joining Aalborg University, she served as a senior lecturer and program leader for the Bachelor of Marketing at Coventry University. Her teaching portfolio spans both bachelor and master levels, emphasizing innovative marketing modules. Sanam's research interests center on consumer behavior and customer experience management, with contributions to prominent academic journals such as the European Journal of Marketing and the Academy of Marketing Science Review. She has presented her work at internationally recognized conferences, exploring topics like consumer empowerment and the impacts of new technologies on customer experience. Sanam is actively engaged in research projects that combine quantitative and qualitative methods to investigate the evolving role of technology in consumer interactions.
Aalborg University • Aalborg, Denmark
Joined Aalborg University Business School as an Assistant Professor specializing in Marketing.
Coventry University • Coventry, United Kingdom
Led the Bachelor of Marketing program and taught various marketing modules at bachelor and master levels.
Requirements apply generally to Master's programs across departments including Sociology, Business, and Engineering at Aalborg University.