Dr. Sarah Moore

Biography

Sarah Moore is a Professor at the Alberta School of Business, University of Alberta, where she specializes in marketing and consumer behavior. She serves as Associate Dean for Research and the PhD Program. Moore obtained her Bachelor of Commerce from the Sauder School of Business at the University of British Columbia in May 2004 and completed her PhD in Business Administration at Duke University's Fuqua School of Business in 2009. Her research primarily investigates the role of language in communication between consumers and firms, focusing on marketing strategies such as word-of-mouth communication, customer service interactions, and the impact of language use in advertising. Notable studies include analyses of how consumers utilize social cues in reviews and questions posed in customer interactions. Her contributions to the field have been recognized through various publications in top-tier journals such as the Journal of Service Research and Journal of Consumer Psychology. Moore's work informs best practices for firms seeking to enhance customer engagement through effective communication strategies.

Research Interests

Experience