Dr. Sarah Moore

Biography

Sarah Moore is a Professor at the Alberta School of Business, specializing in Marketing and Consumer Behaviour. She serves as the Associate Dean for Research and the PhD Program, reflecting her dedication to both academic leadership and research. Sarah joined the University of Alberta in 2009 and has made significant contributions to understanding consumer communication and behaviour, particularly in how language affects interactions between consumers and firms. Her research explores various facets of consumer experience, including word-of-mouth communication and the impact of language in customer-service contexts. Sarah's notable works include studies on the implications of profanity in marketing and the dynamics of consumer choices in everyday situations. She holds a Bachelor of Commerce degree from the University of British Columbia and earned her PhD in Business Administration from Duke University's Fuqua School of Business. With a robust portfolio of publications in esteemed journals, Sarah continues to influence the field of consumer psychology and marketing.

Research Interests

Experience