Dr. Sean Hingston

Biography

Sean Hingston is an Assistant Professor in the Department of Marketing Management at the Ted Rogers School of Management, Toronto Metropolitan University. He earned his MSc in Marketing, Management, and Society from Stockholm University School of Business and a PhD in Marketing from the Schulich School of Business at York University. Hingston's research primarily explores the role of social judgments in consumption, examining how consumers make inferences and their impact on brand and product perception. His work delves into the psychological foundations of food preferences and aversions. Prior to his academic career, Sean held various roles in sales, marketing, and research at organizations including Molson Coors and the Ontario Public Service. He has published several articles in reputable journals, addressing issues like consumer perception of genetically modified foods, anthropomorphism in childhood, and the social implications of childhood socioeconomic status on consumer behavior.

Research Interests

Experience