Dr. Sebastian Sadowski

Biography

Sebastian obtained a PhD in Consumer Behavior in 2019 from the University of Groningen. His research primarily focuses on how consumers are affected by subtle environmental cues and how these cues influence judgment and decision-making processes. He investigates how the structure of product assortments can be optimized through linguistic nudges, thereby aiding consumers in making healthier choices and achieving their goals. His recent projects delve into the mechanics of linguistic nudges, exploring how specific language constructs can facilitate or inhibit the decision-making process based on the motivational states that consumers experience. This ongoing research group emphasizes the effects of language and communication on consumer behavior.

Research Interests