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Soumaya Cheikhrouhou is a Full Professor at Université de Sherbrooke's School of Management, specializing in marketing. She leads the MARS research group focused on sensory marketing and has extensive experience in teaching and research in the field. Dr. Cheikhrouhou holds a Ph.D. in Business Administration with a concentration in Marketing from Concordia University's John Molson School of Business, as well as a Master's degree in Marketing from HEC Montréal. She has contributed to academic literature through her research interests that include sensory marketing, customer experience, food marketing, retailing, and wellness. Over her career, she has held various academic positions, including Associate Professor and Assistant Professor at different universities in Canada, enhancing her knowledge and expertise in marketing education and practice.
Université de Sherbrooke • Quebec, Canada
Leads MARS research group focusing on sensory marketing.
Université de Sherbrooke École de Gestion • Sherbrooke, QC, Canada
Performed research in sensory marketing and taught marketing courses.
Université du Québec à Montréal École des Sciences de la Gestion • Montreal, QC, Canada
Taught various marketing courses and contributed to research.
The University of Sherbrooke is primarily a French-language institution; functional French (B2/C1 level) is typically required for most programs unless specified for research-based paths.