Dr. Stephanie Villers

Biography

Stephanie Villers is an Assistant Professor in the Teaching Stream at the University of Waterloo, where she teaches at both undergraduate and graduate levels. She is in the process of completing her PhD in Management at the University of Guelph. Villers holds an MBA and a BA (Hons) in Political Science from Brock University. Her research focuses on marketing strategies to mitigate consumer aversion to sustainable goods and services within stigmatized markets. Additionally, she addresses pedagogical innovations and career preparedness in higher education institutions. Villers employs a mixed methods approach to research, integrating data science with traditional quantitative and qualitative techniques. Her service to the academic community includes ad hoc reviewing for the American Marketing Association and the Academy of Management Learning & Education. She is also serving a five-year term as a Marketing Divisional Officer with the Administrative Sciences Association of Canada. Prior to her academic career, Villers was the proprietor of a successful marketing consulting firm and has held senior leadership roles in a Fortune 500 company, where she led the sales and marketing division in corporate property law. She leverages her industry knowledge to provide students with hands-on experiences, incorporating experiential learning into her classroom.

Research Interests