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Steven Sweldens is a Professor of Consumer Behavior Marketing at the Rotterdam School of Management, Erasmus University Rotterdam. He obtained his PhD in Marketing from Erasmus University in 2009 and has previously served as a marketing professor at INSEAD. He has taught courses in marketing strategy, social psychological foundations of management, and experimental design for both MBA and PhD programs. Steven's teaching has been recognized with the Dean’s Commendation for Excellence in MBA Teaching at INSEAD and the Innovative Teaching Award at RSM. His accolades include winning high-profile awards such as the EMAC McKinsey Award for his doctoral dissertation and recognition as the runner-up for the American Marketing Association's John Howard Award. Steven's research explores the psychological laws underlying advertising creation and brand attitudes, with his studies published in leading journals such as the Journal of Consumer Research and the Journal of Marketing Research. He has also written award-winning case studies that are widely recognized in marketing education.
Department of Econometrics / MSc Econometrics and Management Science.