Brand Attitudes Professors in Global

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Andrea Giuffredi-kähr
University of Zurich Switzerland
consumer-brand relationships
branding
brand management
consumer behavior
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Cleopatra Veloutsou
University of Glasgow United Kingdom
consumer-brand relationships
brand management
brand equity
brand co-creation
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Abas Mirzaei
Macquarie University Australia
brand activism
brand experience
branding
brand health
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Jonatan Sodergren
University of Bristol United Kingdom
cultural perspectives on brands
brands and communication
branding
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Sonia Bookman
University of Manitoba Canada
brands
branding
consumer culture
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Tandy Thomas
Queen's University Canada
brands
consumer behaviour
consumer culture
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Americus Reed Ii
University of Pennsylvania United States of America
brand loyalty
consumer behavior
brand equity
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Rico Piehler
Macquarie University Australia
branding
brand communication
employer branding
internal branding
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Ani Mtvralashvili
Imperial College London United Kingdom
branding
brand management
consumer behaviour
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Pankaj Aggarwal
University of Toronto Canada
branding
brand management
consumer behaviour
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Guido Van Garderen
London School of Economics United Kingdom
brand strategy
employer branding
place branding
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Giana Eckhardt
King's College London United Kingdom
branding
consumer behavior
consumer culture
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Niraj Dawar
Western University Canada
brand management
consumer behavior
brand equity
brand extensions
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Andreas Eisingerich
Imperial College London United Kingdom
customer-brand relationships
brand love
consumer attachment
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Miriam Burgos
University of Southern California Marshall School of Business United States of America
branding
consumer behavior
consumer decision making
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Alexander Chernev
Northwestern University United States of America
brand management
consumer behavior
consumer decision making
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Jenny Lloyd
Warwick Business School United Kingdom
brand management
consumer behaviour
political branding
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Vijay Viswanathan
Northwestern University United States of America
brand management
consumer behavior
customer engagement
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Steven Sweldens
Erasmus University Rotterdam Netherlands
brand attitudes
consumer behavior
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Kate Ratliff
University of Waterloo Canada
attitudes
intergroup attitudes
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Liad Weiss
University of Warwick United Kingdom
brand preference
brand loyalty
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