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Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School, where he co-chairs the Driving Digital Strategy program. His research primarily focuses on the impact of digital technology on consumer behavior and firm strategy, aiming to understand how businesses can adapt to disruptions caused by these technological advancements. Gupta has authored three influential books, including 'Driving Digital Strategy' published by Harvard Business Review Press in August 2018, and 'Managing Customers Investments', which received the annual Berry-AMA book prize in 2006. He has published over 110 articles, book chapters, and case studies, receiving national and international recognition for his work. Gupta has served as head of the Marketing Unit at Harvard Business School and chaired the General Management Program from 2013 to 2019. He has been an advisor to various startups and has consulted for major corporations across diverse sectors, including Abbott, IBM, and MasterCard. As a prominent figure in marketing, he has contributed extensively to the academic literature and has appeared on various media platforms to offer insights on business strategy in the digital age.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.