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Syed Rahman is a Senior Lecturer at Macquarie University specializing in marketing research, particularly in developing original conceptual frameworks and rigorous measurement tools that are highly valued in consumer behavior. He has been recognized for introducing and operationalizing new constructs in scale development, which has made influential contributions to the discipline. He leads the development of multiple original scales addressing emerging marketing phenomena, including Omnichannel Customer Experience and Metaverse Customer Experience. His work has gained widespread recognition and has been cited in various journal publications, highlighting its foundational impact in the field of marketing. Syed completed his PhD in Marketing Management at the University of Newcastle in December 2019 and has extensive industry experience. He co-founded an e-commerce start-up and has developed curricula for digital marketing units at prominent universities. He has received several awards for teaching excellence and has worked with General Electric as a systems engineer, showcasing his diverse expertise and commitment to advancing marketing research and education.
Macquarie University • Macquarie Park, Australia
Teaching and supervising students in marketing disciplines.
University of Newcastle • Newcastle, Australia
Engaged in teaching and academic supervision.
BRAC University • Dhaka, Bangladesh
Led courses in marketing and developed innovative curricula.
General Electric • Australia
Worked as a systems engineer focusing on inclusiveness and team collaboration.
Applied to Department of Business (MBA Program).