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Tanya Barzotti is an Associate Professor in the Department of Marketing and Consumer Studies at the Gordon S. Lang School of Business and Economics, University of Guelph. Her research focuses on customer experience, segmentation models, and marketing strategy, analyzing the impact of marketing activities on consumer behavior and aiming to enhance marketing resource allocation in various industries. Dr. Barzotti has collaborated with firms to explore how marketing can positively influence pro-social behaviors within the circular economy. She presented her research at multiple international conferences and has published papers in leading journals, including Marketing Letters and the Journal of Business-to-Business Marketing. Dr. Barzotti holds a Ph.D. in Business Administration (Marketing) from the Ivey Business School at the University of Western Ontario and a Bachelor’s degree with honors in Business Administration from the same institution. She is dedicated to improving understanding of marketing tactics and their interactions within multichannel retail environments, providing critical insights for marketers seeking to optimize customer engagement and conversion rates.
University of Guelph • Guelph, ON
Teaching and researching in the Department of Marketing and Consumer Studies.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).