Generate a tailored SOP for Dr. Tarun Dewan. Improve your application with a focused, well-structured draft.
Professor Dewan received his PhD in Management Science from the University of Texas at Dallas in 1999. He has taught Marketing at the University of Toronto, Ryerson University, and Trent University. His teaching philosophy focuses on using cases and real-world examples to illustrate concepts and encourage analytic thinking among students. His research interests primarily include Pricing, Promotions, Diffusion of Innovation, and Pedagogy within Marketing. As a lead author of the book 'Marketing', he is recognized for his ability to write engaging papers for conferences and journals. Dewan believes that marketing is an exciting field that serves as the main revenue-generating activity for firms, drawing inspiration from economics and behavioral sciences. He aims to present marketing ideas through an economics-based lens while linking concepts to real-life consumer experiences. His teaching style is interactive, promoting lively discussions in class.
Department of Sociology