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Teresa de la Hera is an Assistant Professor at Erasmus University Rotterdam, focusing on the intersections of digital games, new media technologies, and media communication. Her research explores engagement, motivation, and persuasion within the context of persuasive gaming, becoming a member of the Erasmus Research Centre for Media, Communication, and Culture. She is a principal investigator of research projects aimed at enhancing digital literacy through gaming. With a solid academic background, which includes a PhD titled 'Persuasive Structures in Advergames', Teresa has been actively engaged in the academic community since her studies at the University of Santiago de Compostela, where she developed a keen interest in new media and serious games. Her previous experience includes a visiting PhD candidacy at the University of Amsterdam, supervising her research under Professor Jan Simons. She has published extensively, contributing to the field with books focusing on digital gaming and advertising landscapes.
Department of Econometrics / MSc Econometrics and Management Science.