Dr. Thomas Koo

Assistant Professor

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Biography

Thomas K. B. Koo is an Assistant Professor at Dalhousie University in the Faculty of Management. His research focuses on the impact of technology on customer experience, particularly examining how brands utilize language in digital communication and how emerging technologies, such as generative artificial intelligence, influence consumer behavior and well-being. He has an impressive academic background with a PhD from the University of Alberta, a Master of Science from Queen’s University, and a Bachelor of Science from the University of Toronto. Dr. Koo's work has received multiple awards and grants, including the Global Research Seed Fund and SSHRC Insight Development Grants, which underscore his commitment to advancing knowledge in the field of management and consumer behavior.

Research Interests

Experience

Assistant Professor

— Present

Dalhousie University • Halifax, Nova Scotia, Canada

Teaching and researching the impact of technology on customer experience.

Awards

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Global Research Seed Fund

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Pedagogical Innovation Project Grant

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SSHRC Insight Development Grants

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SSHRC Explore Grants

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Distinction Socrate