Dr. Tiffany Winchester

Biography

Tiffany Winchester is a marketing lecturer at Monash Business School, where she teaches in the Bachelor of International Business program. Before arriving in Australia, she held the position of Senior Lecturer at Harper Adams University College in the UK and served as a visiting professor at various institutions including Fachhochschule Bingen - University of Applied Sciences in Germany, Beijing Agricultural College in China, and the École Supérieure de Commerce de Dijon in France. She has published extensively in marketing educational journals and presented at numerous conferences both in Australia and internationally. Her recent research interests focus on the application of consumer behaviour to political voting behaviour, blended learning in higher education, and gamification. She is deeply engaged with the UN Sustainable Development Goals, particularly in relation to how marketing practices can contribute to the end of poverty and the protection of the planet. Her expertise encompasses consumer behaviour, political marketing, decision making, and gamification assessment.

Research Interests