Dr. Timothy Halloran

Biography

Timothy J. Halloran teaches Undergraduate, MBA, and Executive MBA programs at the Scheller College of Business. A classically trained consumer marketer, he has built, directed, and consulted for some of the world's largest brands including Coca-Cola, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, Glacéau (Vitaminwater and Smartwater), Vita Coco, the NBA, and Turner Broadcasting System. Before his consulting career, Tim spent a decade at Coca-Cola, where he led numerous beverage brands. His notable achievements include the national launch of Powerade and Dasani bottled water, the creation of Gold Peak tea, and the development of Coke's Internet marketing initiatives. He has received multiple teaching awards at Georgia Tech including Excellence in Teaching Awards. Tim is known for his practitioner-oriented teaching style, which incorporates real-world experiences. He has created new course offerings in marketing and served as Faculty Director of the EMBA program from 2020 to 2024. Previously, he taught at Emory's Goizueta Business School and the University of Florida's Warrington College of Business, as well as international seminars on New Product Development. His research focuses on brand-consumer relationships and consumer engagement, with his paper

Research Interests