Brand Consumer Relationships Professors in Global

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Andrea Giuffredi-kähr
University of Zurich Switzerland
consumer-brand relationships
brand management
branding
consumer behavior
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Cleopatra Veloutsou
University of Glasgow United Kingdom
consumer-brand relationships
brand management
brand co-creation
brand equity
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Barbara Kahn
University of Pennsylvania United States of America
brand loyalty
brand management
customer relationship management
consumer choice
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Giana Eckhardt
King's College London United Kingdom
branding
consumer social responsibility
consumer behavior
consumer culture
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Alexander Chernev
Northwestern University United States of America
brand management
consumer behavior
consumer psychology
consumer decision making
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Miriam Burgos
University of Southern California Marshall School of Business United States of America
branding
consumer products
consumer behavior
consumer decision making
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Charlene Yijun
Nanyang Technological University Singapore
consumer wellbeing
consumer behavior
customer experience
consumer psychology
consumption experiences
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Monica Mendini
Università della Svizzera italiana Switzerland
consumer-brand relationships
branding
consumer well-being
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Andreas Eisingerich
Imperial College London United Kingdom
customer-brand relationships
brand love
consumer attachment
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Marcel Paulssen
University of Geneva Switzerland
customer relationships
brand loyalty
consumer behavior
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Abas Mirzaei
Macquarie University Australia
brand experience
brand health
brand activism
branding
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Rico Piehler
Macquarie University Australia
brand communication
branding
employer branding
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Christina Sichtmann
University of Vienna Austria
brand perceptions
consumer behavior
customer loyalty
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Thomas Koo
Dalhousie University Canada
brand communication
customer experience
consumer behaviour
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Americus Reed Ii
University of Pennsylvania United States of America
brand loyalty
consumer behavior
brand equity
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Laurence Vincent
University of Southern California United States of America
consumer experience
branding
consumer behavior
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Jonatan Sodergren
University of Bristol United Kingdom
brands and communication
branding
cultural perspectives on brands
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Sonia Bookman
University of Manitoba Canada
brands
branding
consumer culture
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Ani Mtvralashvili
Imperial College London United Kingdom
brand management
branding
consumer behaviour
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Pankaj Aggarwal
University of Toronto Canada
brand management
branding
consumer behaviour
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Niraj Dawar
Western University Canada
brand management
consumer behavior
brand equity
brand extensions
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