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Ting Zhu earned a Ph.D. in marketing from Carnegie Mellon University in 2006 and joined Purdue University's marketing area in 2016 as an associate professor. His teaching experience and research interests encompass new product management, marketing analytics, consumer behavior, customer relationship management, and pricing strategies. His publications and research focus on various aspects of marketing, including entry models, consumer choices, retail competition, pricing, new technology adoption, and health sustainability. Over the years, he has received numerous awards and grants for his contributions to the field. Zhu has previously served at prestigious institutions such as the Sauder School of Business at the University of British Columbia, Booth School of Business at the University of Chicago, and the School of Economics and Management at Tsinghua University.
Purdue University Krannert School of Management • West Lafayette, IN
Teaching marketing courses and conducting research in various marketing disciplines.
GRE is not required.