Dr. Ting Zhu

Biography

Ting Zhu is the Head of the Marketing Department and the Jack Hockema Chair Professor at the Krannert School of Management, Purdue University. He earned his Ph.D. in Marketing from Carnegie Mellon University in 2006 and joined Purdue's marketing area in 2016 after serving as an associate professor. His teaching focuses on new product management, marketing analytics, consumer behavior, customer relationship management, and pricing. Zhu's research interests encompass entry models, consumer choices, retail competition, pricing strategies, new technology adoption, and health sustainability in Marketing. He has published in prominent journals and received multiple awards and grants throughout his career. Previously, Zhu held positions at the Sauder School of Business, University of British Columbia, Booth School of Business, University of Chicago, and the School of Economics and Management, Tsinghua University. His recent works include studies on the impact of usage-based auto insurance and taxi driving behaviors, reflecting his commitment to integrating data analytics into marketing practices. Zhu continues to innovate education through research and collaboration with industry partners to prepare the next generation of marketing professionals.

Research Interests