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Triana Hadiprawoto is an Assistant Professor of Marketing at Monash University Indonesia. She holds a PhD in Marketing from the University of Leeds, where her doctoral research focused on understanding the complexity of customer interaction within omnichannel retail contexts. Additionally, she earned a Master of Science in International Marketing Management and a Bachelor of Economics in Marketing from Universitas Indonesia. Before joining academia, Triana garnered substantial industry experience through various leadership roles in sales and marketing, where she developed innovative marketing campaigns and strategic partnerships, particularly in the FMCG and creative industries. Her unique blend of practical experience and academic training enriches her teaching and research. Triana's research interests lie primarily in omnichannel marketing strategies, exploring how technology-mediated channels can enhance B2C and B2B interactions. Currently, she is involved in projects that investigate the intersection of digital interaction within the creative economy, service interaction, and business performance.
Monash University • Indonesia
Teaching marketing courses and supervising research projects, focusing on omnichannel strategies and customer interactions.
Universitas Indonesia • Indonesia
Educating students in the Faculty of Economics and Business, with a focus on marketing.
Requirements are standardized across the Faculty of Information Technology for most Master's programs including Computer Science and Data Science.