Dr. Victoria Rodner

Biography

Victoria Rodner is a Senior Lecturer at the University of Edinburgh Business School, where she serves as the Programme Director for the MSc Marketing. Her research is focused on brand narratives and value creation, arts marketing, cultural management, and the consumption of religious and spiritual experiences. She has a keen interest in macromarketing, institutional change, and the discourse and practice of legitimization. Rodner, originally from Venezuela, has lived and worked in Brazil and is particularly interested in emerging markets. Her work examines social consumer phenomena in the Global South, with a rich context of religiosity. In 2019, her research was supported by a BA Leverhulme Small Research Grant, which allowed her to return to Brazil to explore the impact of spirit possession and how it influences participants’ sense of self. Rodner specializes in arts marketing and religious/spiritual consumption, employing methodologies such as Grounded Theory, Constructivism, introspective research methods, autoethnography, and poetic methods. She regularly publishes in highly ranked ABS* journals and presents her work at international conferences. She is a Fellow of the Higher Education Academy in the UK and serves as a Board Member for the Macromarketing Society in the USA.

Research Interests

Experience