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Wim Biemans is an Associate Professor at the University of Groningen, specializing in innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, and the marketing-sales interface. He employs qualitative research methods to explore these fields. Biemans is actively engaged in academic publishing and serves on the editorial boards of prominent journals such as the Journal of Product Innovation Management, Industrial Marketing Management, and the Journal of Business & Industrial Marketing. His research interests are deeply rooted in understanding how businesses can leverage innovation to create value and build competitive strategies in evolving markets.
Standard Master's entry requirements for Economics, Business, Finance, Accounting, and Management departments within the Faculty of Economics and Business.