Dr. Yanwen Wang

Biography

Yanwen Wang is an Associate Professor at the UBC Sauder School of Business, specializing in marketing and behavioral science. He holds a BA from Fudan University, an MPhil from the University of New South Wales, and a PhD from Emory University. His research focuses on the intersection of public health, consumer finance, and digital technology, employing methodologies such as choice models, state space models, Bayesian statistics, and experiments. Wang has made significant contributions to understanding marketing strategies, including the effects of marketing analytics and customer relationship management. His selected publications underline his expertise, covering topics like retirement savings, quasi-experiments in marketing, and the impact of digital technologies on consumer behavior. Wang's work has been published in top journals, such as Marketing Science and the Journal of Marketing, reflecting his commitment to advancing the field through empirical research and innovative methodologies.

Research Interests

Experience

Courses