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Ying Bao is an Assistant Professor in the Department of Business Administration at the University of Illinois at Urbana-Champaign, where she specializes in marketing and consumer behavior. She completed her Ph.D. in Marketing from the University of Toronto's Rotman School of Management in 2020. Her research interests include Digital Marketing, Consumer Well-being, Behavioural Economics, (In)attention, Contract Design, Food Consumption, and Technology Adoption. In her teaching, she focuses on integrating practical applications of analytics into marketing strategies through courses like Marketing Research and Consumer Analytics. Bao has contributed to various scholarly articles and has served as an Ad Hoc Reviewer for prestigious journals such as Production Operations Management and Management Science. Currently, she is involved in research projects exploring mobile phone addiction and consumer price sensitivity regarding unhealthy foods, aligning academic work with real-world marketing challenges and policy implications.
Business Administration • University of Illinois at Urbana-Champaign
Teaching and researching various aspects of marketing and consumer behavior.
GRE is optional for admission to all graduate programs in Statistics. Full status admission requires higher language scores than limited status.