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Yixin Zhang holds a PhD degree in Information Systems from the Hong Kong University of Science and Technology and completed her bachelor's degrees in Information Systems and Software Engineering at the University of Hong Kong, both with class honors. Her research interests encompass online communities, human-computer interaction, digital activism, and green consumption. She has contributed to various academic conferences and publications, exploring topics such as citizen-centered digital government, engagement cultivation in microblogging, and the influence of performance-based monetary incentives on cyberloafing. Zhang has also researched the impact of cultural values on user preferences relating to gamification techniques and has been involved in studies about user contributions to social commerce, technical debt in municipalities, and the commercialization of platforms through influencer marketing.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).