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Young-Hoon Park is a Professor of Management and the Academic Director of the Residential MS in Business Analytics at the Samuel Curtis Johnson Graduate School of Management. His expertise revolves around the analysis of behavioral data to understand and forecast customer shopping and purchasing activities, in addition to conducting customer relationship management. His research has been published in leading academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, and the Journal of the Royal Statistical Society: Series C, with one of his papers being a finalist for the 2008 John D.C. Award in Marketing. Park is known for his teaching skills and has been recognized with multiple accolades, including the Apple Award for Teaching Excellence from the graduating MBA class of 2008 at Johnson. He has taught various courses, including Strategic Brand Immersion, Customer Relationship Management, and Marketing Research. He also served as a visiting associate professor at New York University Stern School of Business and has previously taught at the University of Pennsylvania's Wharton School of Business, where he received the Wharton Advisory Board Outstanding Teaching Award and the Graduate Student Association Council Teaching Award.
Samuel Curtis Johnson Graduate School of Management • Cornell University
Teaching courses related to customer analytics, strategic brand immersion, and customer relationship management.
New York University Stern School of Business • New York, NY
Taught various courses in marketing.
Department of Architecture