Dr. Adrian Payne

Biography

Adrian Payne is Emeritus Professor at the University of New South Wales, specializing in the integration of executive education to guide boards and senior management in implementing strategies and strategic initiatives. With extensive experience in marketing, strategic planning, and general management, he has held prominent positions, including Chief Executive of a manufacturing company and senior strategic planning roles in Australia and the UK. His academic contributions are noteworthy, with a focus on practical, relevant research applied in various sectors, including professional services, telecommunications, and government. Adrian is a well-regarded keynote speaker, authoring fourteen books and numerous articles on Relationship Marketing, with his work published in leading journals and highly cited in the field. He previously served as Professor of Marketing and Director of the Master of Marketing program at UNSW, and was recognized among the Global Top 2% scientists by Stanford University. His consulting experience spans over 100 organizations, including banks, airlines, and prominent global service brands.

Research Interests