Dr. Aleksandra Bavdaz

Biography

Aleksandra is a dedicated academic with 6 years of experience facilitating learning and teaching in specialist areas of Entrepreneurship and Marketing at the Adam Smith Business School. She enjoys working with students and colleagues from diverse backgrounds and delivers excellent online and offline student learning experiences through a team-based learning approach, supported by her wide-ranging involvement in the industry. In her recent industry role as a Senior Account Manager at a U.S.-based digital agency, she was responsible for strategy management of Amazon advertising for top-ranking established brands in the tech and gaming industry while overseeing local and global teams. Her industry network spans roles including Marketing Manager, Marketing Consultant, and Marketing Executive for local and global brands. As a lecturer at the Adam Smith Business School, she leads and teaches courses across marketing and entrepreneurship with a focus on engaging and interactive teaching approaches that meet learning objectives. Aleksandra currently leads a research project on Authentic Leadership, collaborating with prospective academics to explore how current entrepreneurs apply authentic leadership approaches in start-ups of various sizes and industries. With a background in Accounting and Finance, she completed her bachelor's and master's degree, followed by PhD research in digital marketing, specifically focused on the use of Google advertising and search technology in business environments. Aleksandra is also a member of several marketing professional bodies including AOM and AMA, and she peer-reviews academic papers for top journals.

Research Interests

Experience

Awards