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Bob Fennis is a Full Professor in Consumer Behavior at the University of Groningen, a prestigious institution founded in 1614. His research primarily focuses on consumer psychology, persuasion, unconscious influence, consumer self-regulation, and nudging heuristics. He is deeply interested in how subtle marketing cues, often labeled 'Hidden Persuasion,' affect consumer emotions, thoughts, and behaviors. His work aims to empower consumers to make healthier choices, promoting overall well-being. Fennis has contributed significantly to the understanding of food-related decision making and operates within the Department of Marketing Management. He also engages in lecturing and consulting, sharing his expertise through various seminars and executive programs.
Standard Master's entry requirements for Economics, Business, Finance, Accounting, and Management departments within the Faculty of Economics and Business.