Dr. Chahna Gonsalves

Biography

Chahna Gonsalves is a Senior Lecturer in Marketing (Education) at King's Business School, where she serves as Education Lead for the Department of Marketing. She holds a PhD in Marketing, an MA in International Business & Management from the University of Westminster, and a BA in International Management Business Administration from the University of Reading.Transitioning into academia, Chahna has a background in management with global brands such as Primark and Benefit Cosmetics. At King's College London, she teaches undergraduate and postgraduate modules including Principles of Marketing, Brand Management, and Service Marketing. Her work extends beyond the classroom, with a significant focus on enhancing student assessment literacy, academic language development, and employability, particularly in the age of Artificial Intelligence (AI). Her contributions to education have been recognized with the Dean’s Award for Outstanding Contribution to Education. Chahna has led strategic initiatives in implementing assessment rubrics for MSc International Digital Marketing programs, aiming to enhance student outcomes while ensuring accreditation compliance. She co-leads the Rubric Champions project with Dr. Jayne Pearson, a cross-faculty initiative gaining national attention for driving institutional change and collaboration on rubric development projects. She is also an active keynote speaker at various conferences. Her research examines the intersection of marketing education, assessment practices, and the role of emerging technologies like AI in higher education, exploring how well-designed assessment rubrics can improve outcomes, particularly for diverse international student cohorts. Her scholarship has been published in leading journals and has garnered funding support from organizations including King's College London's Innovative Education Fund.

Research Interests

Experience