Dr. Matti Jaakkola

Biography

Matti Jaakkola is a Senior Lecturer in Marketing Management and Strategy at the Alliance Manchester Business School, University of Manchester. He joined the university in July 2018, having previously worked at Aalto University School of Business in Helsinki, Aston Business School in Birmingham, and the University of Southampton. His research focuses on managerial relevance, emphasizing the need for organizations to make effective strategic decisions. Primary research interests include strategic marketing, organizational capabilities, marketing performance measurement, marketing analytics, innovation, and customer relationship management. His work has been published in leading journals including the Journal of Marketing, European Journal of Marketing, and Industrial Marketing Management. Jaakkola regularly presents at major conferences and serves on the editorial review board of the European Journal of Marketing. He has received multiple research awards and has been involved in executive education, consulting for various industries. Additionally, he teaches a variety of modules at undergraduate and postgraduate levels, including marketing research and marketing strategy, and supervises dissertations and projects.

Research Interests