Marketing Performance Measurement Professors in Global

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Yunchuan Liu
University of Illinois United States of America
marketing management
marketing research
marketing algorithms
marketing platforms
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Reginald Sheppard
University of New Brunswick Canada
marketing performance evaluation
marketing research
marketing education
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Dariush Khezrimotlagh
Penn State Harrisburg United States of America
productivity measurement
performance evaluation
firms' benchmarking
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Andrew Stephen
University of Oxford United Kingdom
marketing effectiveness
marketing
digital marketing
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David Reibstein
University of Pennsylvania United States of America
marketing metrics
internet marketing
competitive marketing strategies
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Michael Metzger
University of Michigan United States of America
marketing management
marketing
digital marketing
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M. Rice
York University Canada
marketing
marketing research methodology
marketing communications
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Ning Zhong
Pennsylvania State University United States of America
marketing research
marketing
marketing decision making
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Jeffrey Spence
University of Guelph Canada
psychological measurement
job performance
performance appraisals
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Hendrik De
University of Amsterdam Netherlands
marketing management
consumer marketing
digital marketing
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Felipe Thomaz
University of Oxford United Kingdom
brand performance
advertising effectiveness
marketing strategy
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Lindsay Meredith
Simon Fraser University Canada
marketing management information systems
business marketing
marketing strategy
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Marilyn Giroux
Laval University Canada
sales marketing
sports marketing
marketing strategy
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Matthew Checchio
Pennsylvania State University United States of America
sports marketing
marketing strategy
digital marketing
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Matti Jaakkola
University of Manchester United Kingdom
marketing performance measurement
marketing analytics
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Gokhan Yildirim
Imperial College London United Kingdom
marketing metrics
marketing effectiveness
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Younhee Kim
Penn State Harrisburg United States of America
performance measurement
public performance management
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Han-up Park
University of Saskatchewan Canada
performance measurement
strategic performance management
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Brent Mckenzie
University of Guelph Canada
marketing metrics
marketing
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Naufel Vilcassim
London School of Economics and Political Science United Kingdom
market response measurement
business performance
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Florin Sabac
University of Alberta Canada
performance measurement
accounting performance information
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