Marketing Performance Measurement Professors in Global

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Reginald Sheppard
University of New Brunswick Canada
marketing performance evaluation
marketing research
marketing education
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Andrew Stephen
University of Oxford United Kingdom
marketing effectiveness
marketing
digital marketing
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Michael Metzger
University of Michigan United States of America
marketing management
marketing
digital marketing
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Hendrik De
University of Amsterdam Netherlands
marketing management
consumer marketing
digital marketing
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Felipe Thomaz
University of Oxford United Kingdom
brand performance
advertising effectiveness
marketing strategy
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Vijay Viswanathan
Northwestern University United States of America
marketing analytics
marketing strategy
digital marketing
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Matthew Checchio
Pennsylvania State University United States of America
sports marketing
marketing strategy
digital marketing
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Gokhan Yildirim
Imperial College London United Kingdom
marketing metrics
marketing effectiveness
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Brent Mckenzie
University of Guelph Canada
marketing metrics
marketing
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Naufel Vilcassim
London School of Economics and Political Science United Kingdom
market response measurement
business performance
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Mostaq Hussain
University of New Brunswick Canada
performance measurement
non-financial performance measurement in services
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Niels Lennon
Aalborg University Denmark
performance measurement
visualization of performance information
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Omar Merlo
Università della Svizzera italiana Switzerland
marketing metrics
marketing strategy
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Yunchuan Liu
University of Illinois United States of America
marketing management
marketing research
marketing algorithms
marketing platforms
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Shelley Rinehart
University of New Brunswick Canada
marketing management
marketing
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Duncan Fong
Pennsylvania State University United States of America
marketing research
marketing analytics
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Ning Zhong
Pennsylvania State University United States of America
marketing research
marketing
marketing decision making
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John Gallagher
Duke University Singapore
marketing research
marketing
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Alan Montgomery
Carnegie Mellon University United States of America
marketing analytics
marketing
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Alan Montgomery
Carnegie Mellon University United States of America
marketing analytics
marketing
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Gianluca Veronesi
University of Bristol United Kingdom
performance management
organizational performance
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