Generate a tailored SOP for Dr. Peter Fader. Improve your application with a focused, well-structured draft.
Peter Fader is the Frances Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His research expertise centers on the analysis of behavioral data to understand and forecast customer shopping and purchasing activities. He works across a wide range of industries, including telecommunications, financial services, gaming, retailing, and pharmaceuticals, with a managerial focus on customer relationship management, customer lifetime value, and sales forecasting for new products. In addition to his academic role, Peter co-founded the predictive analytics firm Zodiac in 2015, which was sold to Nike in 2018. He also runs Theta, a company focused on customer-based corporate valuation and has co-founded Incompass Labs, which aims to improve employee assessment through a peer assessment system. Peter has authored several influential books on customer centricity and has received numerous awards for his research and teaching accomplishments. He is recognized as an industry leader, being named one of Advertising Age's inaugural "25 Marketing Technology Trailblazers" in 2017.
Wharton School of the University of Pennsylvania • Philadelphia, PA
Conducting research and teaching courses in marketing with a focus on customer behavior and analytics.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.