Dr. Raj Sivasubramanian

Instructor

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Biography

Raj Sivasubramanian is a seasoned Customer Experience leader with a diverse set of experiences as a customer experience practitioner and consultant. He has worked with major companies like Airbnb, where he focused on developing new approaches to capture and socialize the voice of the customer, and build processes that enable teams to act on customer feedback. Before his role at Airbnb, Raj was at Verint, driving go-to-market strategy for their customer experience consulting offerings, which helped clients optimize the business impact of Voice of the Customer programs. He also worked at eBay, leading efforts to shift the focus of the Net Promoter Score (NPS) program from merely trending metrics to delivering actionable insights. Additionally, Raj has experience as a consultant, advising clients on aspects of developing customer insights capabilities. He is a frequent speaker at conferences and advises on topics related to customer-centricity, metrics, and customer feedback.

Research Interests

Experience

Customer Experience Practitioner

— Present

Airbnb • Remote

Focused on developing new approaches to capture and socialize the voice of the customer.

Market Strategy Consultant

— Present

Verint • Remote

Drove go-to-market strategy for customer experience consulting offerings.

Consultant

— Present

eBay • Remote

Led efforts to shift NPS program's focus from trending metrics to actionable insights.

Requirements for Michigan State University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:17
Reading
Required:17
Writing
Required:17
Speaking
Required:17
Total
Required:80
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
Prerequisites
Bachelor's degree in Psychology or related field At least 15 credits in psychology courses
Application Checklist
  • Transcripts
  • Letters of Recommendation
  • Statement of Purpose
  • CV/Resume
Specialization Notes

Department of Psychology