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Professor Tracey Danaher is a distinguished academic in the field of Marketing at Monash University, Melbourne, Australia. She has made substantial contributions to Services Marketing and is recognized as a leading academic in Australia and globally in the area of service science. Her research interests are extensive and include the examination of customer experience journeys, service quality and customer satisfaction, customer value co-creation, and the role of frontline service employees. Additionally, she investigates multimedia advertising effectiveness, the social responsibilities of firms, and consumer well-being, particularly in healthcare marketing. Professor Danaher has published over 50 refereed articles in leading academic journals such as the Journal of Marketing and the Journal of Service Research. She has also contributed to prominent medical journals. Professor Danaher has been involved in securing substantial competitive research grants and has dedicated her efforts to nurturing a new generation of researchers, mentoring numerous PhD and honors students. She has previously served as the Academic Director at the Australian Centre for Retail Studies and is actively engaged in editorial roles for academic journals. Her teaching commitments include areas such as Services Marketing and Integrated Marketing Communications. Professor Danaher is also focused on contributing towards the UN Sustainable Development Goals through her research and collaborations.
Monash University • Melbourne, Australia
Teaching and research in the field of Marketing, with a focus on Services Marketing.
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