Dr. Violetta Splitter

Biography

Violetta Splitter is an Associate Professor of Strategy at Saïd Business School, University of Oxford, and a Fellow of St Peter’s College, Oxford. She joined the school in 2024 and holds a PhD from the University of Zurich. Her expertise lies in the field of strategy and open strategy practice theories. Violetta’s current research focuses on several main areas: organizing practice related to open strategy and the effects of widened participation in strategy-making, emphasizing the role of frontline employees and the power relations within organizations in traditional forms of strategy development. Additionally, her research on organizing practice aims to advance current understandings of organizational phenomena through the lens of practice theories. She has served as an expert adviser in designing Open Strategy processes for internationally operating organizations, including Zurich Insurance, AXA, and Roche. Violetta has also authored articles on the topic in public media and co-published with the CEO of AXA UK & Ireland. In the teaching realm, she teaches strategy and strategic management to undergraduates, MBA, and EMBA programmes, employing an interactive teaching style to foster essential strategic conversations among participants.

Research Interests