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Umut Konus is an Associate Professor at the University of Amsterdam, specializing in the Faculty of Economics and Business, particularly in the Section of Marketing. His research focuses on Marketing Analytics, Modeling, Multichannel Management, Attribution, Path-to-Purchase, Customer Journeys, Customer Experience, E-Marketing, Mobile Marketing, and Customer Relationship Management. He completed his PhD with a dissertation titled 'Essays on Multichannel Customer Management' at the University of Groningen, where he was awarded the European Academic Award for Best PhD Thesis in e-marketing for his work in cross-channel innovation in distance selling. Konus has been involved in various academic activities including serving as an Associate Editor for Business Research Quarterly and as a reviewer for several prestigious journals including the Journal of Retailing and the Journal of Interactive Marketing. His teaching includes Digital Marketing Analytics and Quantitative Marketing Research Methods, among other courses at both the University of Amsterdam and the University of Groningen. His contributions to the field have been recognized in several academic competitions and conferences.
Includes departments like Economics, Business Administration, Finance, and Marketing.