Brand Preference Professors in Global

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Andrea Giuffredi-kähr
University of Zurich Switzerland
branding
brand management
consumer-brand relationships
consumer behavior
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Cleopatra Veloutsou
University of Glasgow United Kingdom
brand management
consumer-brand relationships
brand equity
brand co-creation
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Kirsten Rohde
Erasmus University Rotterdam Netherlands
social preferences
risk preferences
time preferences
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Barbara Kahn
University of Pennsylvania United States of America
brand loyalty
consumer choice
brand management
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Abas Mirzaei
Macquarie University Australia
brand experience
branding
brand health
brand purpose
brand activism
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Kyriakos Riskos
Erasmus University Rotterdam Netherlands
branding
consumer brand engagement
consumer behavior
media branding
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Ani Mtvralashvili
Imperial College London United Kingdom
branding
brand management
consumer behaviour
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Pankaj Aggarwal
University of Toronto Canada
branding
brand management
consumer behaviour
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Americus Reed Ii
University of Pennsylvania United States of America
brand loyalty
consumer behavior
brand equity
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Miriam Burgos
University of Southern California Marshall School of Business United States of America
brand prominence
branding
consumer behavior
consumer decision making
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Niraj Dawar
Western University Canada
brand management
brand extensions
consumer behavior
brand equity
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Alexander Chernev
Northwestern University United States of America
brand management
consumer behavior
consumer decision making
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Liad Weiss
University of Warwick United Kingdom
brand preference
brand loyalty
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Sonia Bookman
University of Manitoba Canada
brands
branding
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Steven Sweldens
Erasmus University Rotterdam Netherlands
brand attitudes
consumer behavior
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Christina Sichtmann
University of Vienna Austria
brand perceptions
consumer behavior
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Barbara Kahn
University of Pennsylvania United States of America
brand loyalty
consumer choice
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Tandy Thomas
Queen's University Canada
brands
consumer behaviour
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Maciej Szymanowski
Erasmus University Rotterdam Netherlands
brand choice models
brand management
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Wender Bredie
University of Copenhagen Denmark
food preferences
consumer behavior
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Sean Hingston
Toronto Metropolitan University Canada
food preferences
consumer behavior
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